After meeting and talking about their branding and identity, we realized they need to get all of their branding on the same page. As a small business, they have multiple different people building their identity - but only whenever they run out of a certain thing (business cards, letterheads, envelopes, etc) and are needed. The rotation of updates has never been in sync to update their who system at once. I proposed that we start off by focusing on their branding to look cohesive wherever used.
Making a logo for basement waterproofing is hard. Really hard. My thoughts on this version of the logo was to abstract the different layers of foundation - this particular version had a contained water droplet in the middle. This is the best logo from my first two rounds of logo sketching and vectoring.
Playing off of the rounded edges of the 'layers', I chose the font Ubuntu. It has the versatility of a bold and unique heading and can also retain it's legibility at thinner weights. Wanted to keep a balance of strength and character with the font and with the symbol, I think they play well with each other. Just keeping typography in mind since I know I'm going to have to make all of the stationary and the website.
- Side Projects